This is not great coverage imo. It focuses on retail investors when arguably the big wall street guys had more of a role to play. By overshorting the stock (140% of outstanding stocks were shorted) they made themselves vulnerable to what happened afterwards.
The GameStop shares had a couple of things going for it:
- Ryan Cohen who previously sold Chewy.com invested heavily and joined the board
- Higher than expected sales of (legacy) games on discs
- Strong cash position
So WallstreetBets picking up the stock does not come completely out of the blue. I would say the 'Fiasco' has as much to do with Melvin and other short sellers making mistakes as it has to do with retail investors.