It makes me feel sad that this basic and cheap greenwashing gets more attention than anything environmentally critical.

Here's IKEA's original Press Release which has been worked into this "news" article. The original PR actually has much more clarity: https://www.ikea.com/us/en/this-is-ikea/newsroom/ingka-inves...

IKEA makes it clear that the forest was formerly owned by a conservation group and was seemingly not in danger of being developed, contrary to the headline here.