https://www.shell.com/energy-and-innovation/new-energies.htm...
https://www.shell.nl/media/persberichten/2020-media-releases...
In practice it means my charging went from 18 or 25ct to 35ct/kwh. Lets just say I haven't used shell-recharge/newmotion since they implemented this last month.
I wonder what people now pay for charging for my NewMotion charger at home. That used to be controlled by my price. If I set that to 10ct/kWh, will they make a 25ct margin?
They've been active in green/alternative energy research for decades and have made some huge bets on hydrogen. Sure, they're in oil and gas which makes them somewhat inherently slimy, but as far as I can tell they're the energy company making the best efforts to stop (or greatly reduce) their production and extraction of fossil fuels, and TFA only reinforces my opinion on that.
If they do dismantle it, I don't see how they could avoid antitrust issues.
Shell is aiming to become a net-zero emissions energy business by 2050 or sooner.
We intend to meet our customers’ demand for cleaner energy, keeping in pace with society
Though he evaluated the first iPhone as non-disruptive, so IDK.
Also Christensen book has been critiqued many times especially about the inevitability of the disruptive technology [1].
[1] https://www.newyorker.com/magazine/2014/06/23/the-disruption...
>One of those details Steve’s initial opinion on third-party apps for the iPhone. In the beginning, Steve was opposed to third-party apps, and wanted developers to create web apps that could be used through the device’s mobile Safari web browser. According to Apple board member, Art Levinson, “Jobs at first quashed the discussion” of allowing apps on the company’s debut smartphone.
https://www.cultofmac.com/125180/steve-jobs-was-originally-d...
All oil producers should be considering this sort of forward thinking move. Particularly with increasing regulations against fossil fuel cars in some states and all the EU, it makes a LOT of sense to start to make an exit plan like this.