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A huge part of our experience is the electronically controlled resistance that adds up to 100+ lbs of force. Our high-intensity games and strength content, which differentiates us, requires this and the reason why we opted to build our own rower instead of just an app or working with any existing machines.

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I can see why the ECR piece is a handy input for the games, but having tried every connected rowing app under the sun, I think what is missing in this space is compelling content and compelling software on the same platform. As a fellow tech guy/non-rower who just wants to stay in shape, it's hard for me to see how success here hinges on ECR rather than the software and content. But I also understand you've already made a large bet on this, and I hope it pays off for you.

Thanks! There are a variety of other reasons we decided to make our own rower. So far I'm happy with our decision :)

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