Insurance companies have unique regulatory requirements specifically because they used to do what Google does now: ghosting paid-up customers. In their case, many insurance companies welcomed regulation to maintain a level playing field. It would otherwise become too easy for some to collect premiums but not pay out obligations, and thereby be able to undercut more honest companies. But for this to work, state Attorneys General need to take enforcement seriously, and resist capture. California's Attorney General is elected, which helps there.