Qantas (the flagship Australian airline) has done this for years: https://wine.qantas.com/
I have received far more emails from them since covid though with "special deals" that don't seem that fantastic.
Interestingly, I've also seen airline food kitchens starting to do home-delivery: https://www.gategourmetmeals.com.au/meals --> they sell packs of e.g. 4 microwave meals for ~$15.