The author refers to michael o church who had much clearer takes on the subject, not-withstanding a lot of other craziness that undermined some of his interesting opinions. He certainly was one of the first people to publicly call out that companies like Google and VC-backed startups spend a LOT of effort on PR that they are "social good" despite being as ruthlessly money-making oriented as any conventional companies they claimed not to be. He coined one of my favorite sayings that "Silicon Valley is just Wall St for people who can't wake up early." Those takes are a little less novel in 2021 now that everyone realizes how morally bankrupt companies like Google are but credit's due where it's due so I'd recommend checking out his old blog posts.