Tech Boom Hits New York
online.wsj.com
online.wsj.com
A couple of things about their service / office that really stand out.
1. Completely paperless: Basically the place is rows and rows of people working on mac pros.
2. Fantastic customer service: If you don't like what they mail you, they send you up to 5 other models to try each one. You send back what you don't like.
3. Convenient sales process: They took a photo of my Rx with a mac and OCRed it on the spot.
4. A well manufactured product. I abuse my glasses heavily and have found Warby Parker's to survive drops, scratches, falling asleep with them on, etc.
5. Crazy price point: I'm not familiar with their supply chain, but for the quality I was shocked by the low price. I saw people going in and buying multiple pairs on the spot.
They may not be a software shop, but they're leveraging every inch of technology they can get to create a great product and pass the rather significant savings on to the consumer.
And sure, pretty much all of these components can be provided by third-party, but if you did that, then your goods and customer service need to be amazing to make up for the technology costs.
NYC has one of the best ratios of hospital beds to patients in the entire country. There are a huge number of medical institutions in the five boroughs not only serving a huge variety of patients but also performing a tremendous amount of research. I work at one of those institutions and I can tell you that if they weren't looking to capitalize on/spin off their in-house tech, they are now.
Media and Entertainment. All the major players have HQ's here and where they are so are startups trying to sell them goods and services. Boxee comes to mind (as an innovator and a partner). I dunno where to put Meetup, but I'll put em here.
Commerce. Gilt Group, Etsy, etc.
Fashion. Clothia, Warby Parker.
Finance. The money is here and half the players on Wall Street are looking to get off the Street and start a business with the right technical talent. Not to mention innovation in the trading and hedge fund space.
Government. Mayor Bloomberg is really pushing municipal data as a platform. Check out the NYC DataMine and places like OpenPlans. NYCBigApps is a contest (two years running) for developers to take advantage of municipal data for the betterment of the City and maybe make a few bucks/put a business together in the process. This is only going to grow and I expect some great things to come of it.
There are also tech plays like 10gen, Nodejitsu, various tech incubators like BetaWorks and K2 and cooperative groups like GeneralAssembly and NYHacker.
What I find interesting about the tech scene in NYC is that in addition to R&D there is a huge amount of applied technology due to the confluence of talent and industries. The stuff that is getting made out here has a revenue model out the gate because they are re-imagining and re-inventing pre-existing business with technology as a corner stone. At the end of the day, let's face it, people want to be here in NYC. You know what they say - If you can make it here...
But I do not miss the incredibly humid and uncomfortable summers. The (at times) ridiculous line-ups/congestion. The pedestrian/bike/vehicle wars (thankfully covered by the Gothamist every week). Tiny apartment spaces with narrow staircases and no central air. Having to store portable A/Cs... somewhere...anywhere! And feeling completely removed from nature (Prospect/Central Park are great... but most people don't pass by it everyday). And having to deal with people who think they are the shit just because they live in NY.
Hey, I ain't trying to slag NY. I love it. But... I finally understood how people could become exhausted by it.
$120 for well styled glasses was a no-brainer for me (even just to try out).
What they got right were: 1) Making a really well-designed website (aesthetics are obviously key in fashion) 2) Getting well-styled frames in their inventory 3) An amazing price point that is consistent across the board.
As a designer, I have a lot of designer friends, especially in NY. They aren't really into knowing about startups at all. But they all know Warby Parker (through GQ, word-of-mouth) and don't approach it as a startup but a hip 'small business.' Kudos to them.