Marketing for Hackers: a 5-min intro, 97% BS-free
dbasch.posterous.com
dbasch.posterous.com
You know what keeps me up some nights? The idea that someone is going to go into credit card debt to buy some app that I put onto an app store. I'm betting the people who are more likely to listen to marketing are more likely to fall into that category.
For certain groups within the long tail, marketing's effectively mind control. Yes, we can look down on them as being pathetic or weak or whatever, but it's just the way it is.
So yes, marketing can be evil. It often feels like "Buy useless crap (overhyped stocks included) you don't need on your HELOC so I can be 'responsible' and maintain my savings account.".
Yes, I do look down on it. I look down on it - and at the same time, I use it.
(I offer no solutions, and am a hypocrite. I never go into debt)