Introducing the people widget
gmailblog.blogspot.com
gmailblog.blogspot.com
If I were to make a guess, however, I'd guess this is "good enough" to steal a large number of users from Rapportive, or rather people will just stop installing the Rapportive add-on.
Google, Twitter, Facebook post stuff like this all the time, and I think "wow, that's cool. I'd like to try that." And I fire up my mail, or my FB or my tweets and it's not there. And I think "oh well, I'll see it eventually."
But I often don't. This happened last week, but I've forgotten entirely what the feature was, which product it was, or even what company. One of those three. They could've got me using the new feature, but now I may never discover it.
Lost opportunity. Impotent press.
Also, how does this affect the positioning of adverts that currently fill this space?
Interestingly the way the People Widget occupies that space is by covering up the Gmail ads, just like we do.