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It's amazing that a one hour video performed best. I get that people want to click on it more, and it IS obvious that putting a big play button would lead to more views... but how far do they get and how does it impact conversion etc?

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Here's the hotspot info. It's kind of interesting. It is above average for longer than I thought it would be: http://i.imgur.com/KGPg0.png

I saw that same graph on Khan's FAQ today. He was explaining that if there's a lull in the video, then he works to make it more interesting at that point, until the lull goes away.

How do you get that data?

Youtube gives it to you for free but you have to have enough views. It's under "Insights" on the video and then "Hotspots".

We're working on a product that will be able to give you this data regardless of number of views. Ping me if you'd like more info or an early access account!

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