Coming soon: make your phone your wallet
googleblog.blogspot.com
googleblog.blogspot.com
Edit: I think this will be overlooked some as well. The Subway partnership is huge. They have the most fast food stores in the world (I believe they exceeded McDonalds last year). Talk about copious instant eyeball time!
EDIT: Go here to search for Paypass merchants in your hood: http://www.google.com/wallet/where-it-works.html
EDIT: What I mean to say is: if credit-card-swiping were particularly onerous, I could see this easily taking off. But since it's not (at all!) and people are trying to replace it with something that seems equally-if-not-more burdensome, it's hard for me to see why this would catch on outside tech folks that mostly do it for the geekfactor.
- no paper receipts. Do I want my receipts? In an ideal world, of course, but in real-life that just means more paper junk. Receipts are also awfully easy to lose - making returns onerous. Imagine having an electronic receipt instead of juggling all of that paper!
- doubling up on loyalty cards and payment. Instead of swiping a loyalty card once, and then again for actual payment, a NFC transaction can potentially do both at once. This also reduces the number of cards I have to carry around dramatically. Bonus points if they can make this work with my library card (with the added bonus: if I'm late returning a book, they can just charge me).
- more fine-grained budgeting. Right now Mint knows if I spent $50 at Staples. It doesn't know what, though. An itemized electronic transaction record would tell my budgeting software that the $50 was spent on printer ink, instead of, say, a new gadget.
- immediate feedback without extensive POS modification. I've noticed some grocery store checkouts now have a secondary printer that spits out special offers to you (assuming you scan your frequent shopper card). This can be expanded upon greatly without modifying POS hardware - i.e., pushing promotions directly to your phone.
Something like this could go a long way toward adoption, but I'd be a bit concerned that RFID/NFC might be bypassed by cheap CCD/CMOS.
NFC will enable a whole lot of latent demand for data exchange in the mobile context. Wherever/whenever people are away from computers and need to exchange a few hundred KB or less, there will be opportunity. (Specialized instruments/readers that people read data from of, then key into another device.)
It will need to avoid the pitfalls of the previous technologies. (IR)
Audio, bluetooth, QR codes/camera as well.
All easily capable of data exchange between devices, all present on a vast number of phones, all hobbled by lack of implementation and standards.
Why wont NFC end up just like Bluetooth? "I don't have it switched on" "I don't have the same version" "we need to pair the devices? Mine says it cannot see any" "type in what code where?" "I can only support an NFC headset, not any data transfer protocols", etc.?
- manual steps
- device pairing
- switched on/off
- incompatibility
- version incompatibility
- protocol incompatibility
If they've fixed these problems, it will succeed. If not, then it will be another failed attempt. On the plus side, a lot of scientific, technical, and inventory equipment already does NFC.Imagine being able to touch your Bluetooth headset to the back of your phone. Or touch your phone to the "sync" patch on a Bluetooth keyboard and have it just do it?
[1] In anything but the long-term, I'm going to still have to carry a wallet, so what have I really gained? I'm not educated on the whole NFC thing, but that's my point - they'll have to really do a great job of educating people on why this is beneficial if they're gonna get Average Joe [and the store servicing him] to jump on it.
[2] Not that that's necessarily rational; but see [1].
2 Just like you still have to carry cash in your wallet w/ your card?
I am certain magnetic strip/smartcard failures happen far less often than flat phone batteries.
EDIT: Square just started pushing into the bigger retailers with a POS system. Its kind of screwed now with this too as Google offers a superior alternative and a bigger brand name to merchants.
* Your phone.
That's it.
Your phone is now your money, a dockable laptop, and your keys. This is incredible: like living in a futuristic comic book.
* Your credit card, for businesses that don't have RFID smart card readers
* Cash, for businesses that don't even take credit cards
* Public transit pass, at least until those start to be supported by phone NFC software, and/or
* Driver's license or ID
Point 3 can be a reality now if you want it (http://www.bunniestudios.com/blog/?p=1379) and will be a reality for most people soon enough.
Point 4 is not actually a necessity (unless you're driving). I've tried to make a point not to carry my driver's license in my wallet (the plastic doesn't own you) except for special occasions. It can be annoying at times, but I've never had a situation where I needed my license for something unplanned (as opposed to forgetting I'd need to prove identity/age at pre-planned activities).
I guess most people can't or won't match my case, but I just wanted to highlight that carrying ID doesn't have to be a necessity.
tl;dr it's here in Japan, yes, but not as "use anywhere" as you'd be led to believe. Doesn't mean it doesn't fucking rock, though.
I've heard China also has some issues with credit cards, but has more to do with trust issues.
http://en.wikipedia.org/wiki/Suica
The Wikipedia article mentions the VIEW card, which is a hybrid credit card and Suica.
I fully expect a future version to do the security-critical stuff on a remote server, which would allow the application to work without a secure element but with a slower transaction time.
Colour me gobsmacked but getting to be in the middle of the future of transactions sounds like a great thing. Getting to be in the middle, and on the advertising angle and the deals/coupon game all at once? Now I'm jealous.
Also - this is not clear to me - what new pieces have to rollout for this to work? New Point-of-sale machines AND new phones with NFC? COuld this interoperate with an iPAD POS app like Square?
I still have a dozen or so "Expresspay Blue" charges sitting there in Mint, uncategorized, because I can't remember who I paid $12.57 to back in October (or whatever).
Minor annoyance? Absolutely. But if NFC-payment-via-phone has the same issue, you can bet money that I'll ditch it and go back to swiping my credit card.
In over 10 years I've only had the mag strip on one CC fail on me. Though, to be fair, my current AmEx has split in two (it's two pieces of plastic bonded together... not particularly strongly, I guess), but the card still works.
It will be enabled in a future software update - Nokia's basically waiting for the technology to enter at least the early adoption phase. (I think that's a pity though - the C7's NFC capabilities will inevitably be drowned out by the iPhone and Android NFC-enabled handsets. Another classic example of Nokia missing the boat.)
This is old news in the payments world. Trial #93 (or something like that) for contactless payments.
The fact of the matter is, it's not about the handshake. It's about the infrastructure. MasterCard's infrastructure is old. That's why we need a new one, whether it uses NFC or something else (such as barcodes).
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Some things should not be game-ified.
I think it's called a "single point of failure". Always a "good" thing to have.
It's nice because if the phone dies, I can still access my ID, credit cards, and bus pass. The idea of an electronic version is very nice though since it can expand to so many things without taking up more space. With this physical wallet, I just carry the bear essentials (ID, Credit/Debit Card, Insurance, Public Transit Pass)
Will anyone use this? Not anytime soon. Right now they are integrated with one phone on one network with one credit card. (Nexus S on Sprint with a Citi Mastercard). The number of people that have that is pretty small, but then they also have to use it at a vendor which supports it. Google did a great job with this, partnering with Paypass so there is an existing vendor base already http://www.google.com/wallet/where-it-works.html… that being said, it just seems too complicated at the moment, and not a huge value add. I love Paypass already, and it's not that hard for me to knock my wallet onto the device. This doesn't really make it that much better.
We're really a couple of years off from broad-based adoption of NFC. The other thing is that Apple has a huge say in adoption. Some say the iPhone 5 won't have NFC. Even if it does, there is no guarantee that Apple will support Google Wallet right off the bat (See: Google voice - yes it's supported now but still crippled and it took a LONG time).
They might integrate payments with iTunes account somehow, but unless they buy Square, I'm not sure they'll make a big push.
And if the iPhone 5 does have NFC, I'm sure there'll be an app for Google Wallet.
Since Apple is already on the path to testing out iPad POS services in the Apple store they can refine the hardware/software and then roll out something that works well for both the user and the merchant.
First Google came for the payment app/website, and I didn't speak out because I wasn't doing that.
Then Google came for the file sharing app/website, and I didn't speak out because I wasn't doing that.
Then Google came for the social app/website, and I didn't speak out because I wasn't doing that.
Then Google came for me and there was no one left to speak out for me.
Compared to the monopolistic positions held by Microsoft, Apple (itunes) and Facebook, hardly seems unusual.