Serves them well!
Play stupid games, ...
I smile inside thinking WSB has enough power to cause a gamma squeeze and punish institutions speculating against a company gamers love!
They should be dead in the water, and the shorts will eventually be correct, if they can’t pivot to a digital presence (which they can’t, because why would anyone go outside of the native platform stores?)
Price.
It’s often cheaper to buy a “CDKey” from a third party site and stick it into the native platform store than to buy direct.
It definitely adds friction though, so it’s unlikely to become the primary method for most.
Why would anyone sell it for $3?
Plus a lot of people trading in games were minors, who don’t exactly have easy legal access to say online means of selling.
https://www.businessinsider.com/gamestop-stock-price-chewy-i...
This is the way.