Smart people use loopholes. They are legal so why wouldn't you pay less tax?
If you hate large companies not paying their share, encourage government to do their fucking job and legislate in order to prevent companies from cheating the fed out of billions. Ironically, (as much as I hate the guy) Trump is the only president in recent history who's made clever moves to target Amazon. Unfortunately, companies lobby to have their tax cheating ignored by congress and government at large.
This is glaringly obvious, when Biden criticizes trump and rich americans for "cheating" on taxes where his returns clearly show he uses similar - sometimes identical means of dodging taxes.