"I began by asking if you notice, really notice, what a movie looks like. I have a feeling many people don't. They buy their ticket, they get their popcorn and they obediently watch what is shown to them. But at some level there is a difference. They feel it in their guts. The film should have a brightness, a crispness and sparkle that makes an impact. It should look like a movie! -- not a mediocre big-screen television."
Note how the Ebert cites his 'gut' evidence right at the bottom of the article. This is not by accident - but a master stroke. For why would you admit that you have no pragmatic basis for your outrage at the beginning of the article? This would simply alienate you from those readers who might, oh, you know... be after some kind of empirical data.
I know I probably deserve to be down voted - in order to cure me of my irk. (After all - why should I care if people like the Ebert?)
But it's IRKSOME this guy is so well read.