Don’t do CD as a tech/ego benchmark thing, however (or Facebook/Google envy). Do it if you can agree that this brings some benefits to the business — eg reduced risk, higher throughput, etc. Also delivering faster really forces you to examine your process for bottlenecks and strip away overhead. I really like this line from the blog:
> The teams who have achieved CI/CD have not done so because they are better engineers than the rest of us. I promise you. They are teams that pay more attention to process than the rest of us.