The word "startup" has almost reached the status of buzzword. "Cloud based startup" would have been even better..
While startups tend to look at results (the ones that survive), agencies tend to look at the customer, at least most of them.
I actually believe that most designers coming from an agency would be eaten alive in a startup, along with their "photoshop skills". This people don't even know what UX means, never conducted a usability test (usability = I look at the website and say what I think), and definitely don't read HN.
When I could link the book's website, I did it.