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Pretty cool. Fresh Direct got started early and they rewired the entire supply chain. That's a tall order.

Instacart and the local grocery store should be able to work together to make incremental changes to what they are doing today. That seems like the low hanging fruit that could be put into operation in short order.

I lived in NYC for 11 years and the only things I miss are my friends and Fresh Direct.

That makes me want to try it, I never did because I figured it would be as bad of an experience as Instacart when I lived in Austin.