Vacation Discovery....like StumbleUpon, but shows awesome places you can go within a certain budget..
maybe categories "Castles" "East Asia" "Tropical" "Waterfalls" "Jungles" "Deserts"
It would have to be:
1) Very picture-oriented, so you can fantasize and browse (escapism)
2) Able to filter by price easily, and include airfare
Good business model, fun to use, win win win.
I wonder what the economics of travel commissions are... If you get 5% of whatever it costs to book a vacation... and people are booking $1000 vacations ... that's $50.
And assume that 1% of visitors who visit the site end up using us to book a vacation thats 50 cents a user.
And I think you can target YUPpies on Facebook for around that
Of course, if the product's design is really compelling (crucial), it will be social/viral, people will use it when they're bored.
Commission rates depend on exactly what part of the travel industry you are going for. Hotels pay ~7%, coach holidays pay ~4%, car hire can go as low as 2%.