Dubai Lamp
mea.lighting.philips.com
mea.lighting.philips.com
LED efficiency is non-linear with increasing power input. LEDs are most efficient at lower currents. The harder an LED is driven, the less marginal increase in light output.
The Dubai Lamp gets higher efficiency by using more LEDs and driving them in the more efficient part of their operating curve. More parts cost, but lower energy costs long-term.
It's interesting as it is a common management consulting case study. As another comment mentions, most bulbs don't even reach their current full lifespan.
In short, people in Dubai like a cooler color temperature indoors, because the temperature outdoors tends to be hotter. The government is smart enough to recognize this fact, and build it into the exclusive contract they have with Philips.