...so who wants to do it? I'm down.
Update: I checked IntoNow and this is what they say:
"IntoNow, which is based our patented platform SoundPrint, analyzes the ambient audio being generated from your television in three-second increments. The audio is then converted into a “fingerprint”—basically, the show’s unique signature for ID—that is matched on the back-end to our reference set (which covers 130 channels of live broadcasting and has more than five years history). Once we make a match, we return all the metadata associated with that show and episode—things like title, description, cast, and associate links. This all happens in seconds."
So it actually uses the audio, which is much better, although I watch a lot of TV with CC in bed.
The only hard part would be convincing shows and companies to participate. They have incentive but I imagine they'd want to see numbers in regards to cost vs viewer acquisition, or perhaps loyalty. Pretty interesting stuff..
Getglue has appeared in my feeds with increasing frequency over the past month. Admittedly, most of my friends are entertainment industry types and so predisposed, but it's been coming up much more often.