The best selling point is federation if you ask me.
I prefer matrix, but it doesn't help me if the people I want to talk to don't. Oh, look at this! A project which bridges the clients others use to a client I would like to use!
I prefer matrix, but it doesn't help me if the people I want to talk to don't. Oh, look at this! A project which bridges the clients others use to a client I would like to use!
A great example is Signal. They invested quite a lot into UX in the last year and it paid off.
This approach is preferred, but regularly impossible for people with average contacts.
Casually bring up some shortcomings about the current messenger and see if others agree.
Then don't jump the gun on new messengers. If it's "good enough", it's usually not ready to invite others. When it is "awesome" is when it's the right time. For example, I only got my friends on Signal after they added user mentions, stickers, and fixed link previews.