Well, most people swear by their Airpods, people also like the Magic Keyboard, Apple Watch is better than any smart watch out there, and the Apple Pencil has been universally praised as better feeling than Wacom's (that had a 20 year headstart). So there's that...
The quality seems to be on par with many other wireless headphones I've used over the years, but I'm no audiophile.
Using other headphones, though, aren't that big of a hassle. But you do have to manually switch which device they're connected to (a two or three step process depending on device).
I avoided AirPods because "I had tried BT headphones and didn't like them" in the past. I got some for Christmas one year and found out how magic they were to use. Pop them out, put them in your ear, instant audio. That has been unmatched by any other BT headphones I had tried before.
I've never tried Beats (neither they nor the new AirPods Max interest me) so I can't speak to that. As for cables I only by Anker with the exception of the Apple Watch changer which no one (other than Apple) seems to get right.
Crucially though, the premium in this case is more like $50-$80, not $200