As a startup with 2 engineers, yes, we use Auth0 and love that it handles everything for us at the moment.
Especially since we have to handle b2b clients who have their own SSO, etc.
Especially since we have to handle b2b clients who have their own SSO, etc.
I'd be very careful with how their pricing impacts your business as you increase your B2B clients with Enterprise Connections.
I'm honestly not trying to pitch you on anything, but when you outsource your auth* to a provider, you must consider the long term costs based on your business model and theirs.
Outsourcing auth is acceptable for saas customers. For consumer apps it's probably not a good idea, pricing models typically don't seem aligned in your favor for that.
Obviously the old system isn't going to stick around forever, but you can get a good chunk of the passwords migrated this way.