So Nike probably got it close ("Just do it."), but I think a more accurate slogan is "Don't think about it beforehand--just do it, y'know, for a little while, unless it hurts really bad, in which case you should stop doing it and consider seeking medical attention."
Suffering sucks. It sucks especially when there's nobody to see/tell about it/nobody cares, no prestige, or sense of moral worth to be derived from it. If I jog by myself, I'm a nobody. If I jog on a team I'm part of a story. I think this is why jogging around the neighborhood doesn't stick. It just sucks, all by itself, and you may even get heckled for it. Nobody cares, and if they do it's for the wrong reasons. By myself I'm not contributing to anything besides my ego.
I think my class bias shows clearly here. This middle-class type of suffering is voluntary...
I was going to write more, but that's all I have for now.