You can apply for exemption [0] - needs to be reconfirmed every 2 years and sometimes more often if TVL/Capita thinks there 'might' have been changes you did not report (e.g. you subscribed to a service that participates in their reporting scheme - NowTV is one of the providers that reports their customers). You pay nothing if you qualify for one of the four exemption bases.
Note: if the exemption lapses without a new one in place (or a license purchase), they will actually send goons to 'investigate' after a short period.
[0] https://www.tvlicensing.co.uk/check-if-you-need-one/topics/t...