This blog post strikes me as poorly written, overly emotional, and light on reasons to care. While not Amazon-sized, Elastic is itself a rather large company. Am I supposed to be upset that you're having difficulty getting even larger because of Amazon? Considering you're the experts on this product, shouldn't you be confident in your ability to differentiate from someone offering it as an afterthought? If anything, Amazon's poor support of their Elastic offering amounts to lead gen for a properly run solution. Finally, feel free to change your license now that your original license is no longer conducive to your growth aspirations, but whining that "not OK" Amazon forced you to do it just comes across as sour grapes.