Theoretically it helps to break down organic matter into forms more readily bio-avialible to plants. In my experience I'm not sure I've noticed much difference, although I did see some mushrooms popping out of the side of one of my fabric pots once.
Products like this should be looked at with the same skepticism as "Audiophile grade capacitors" and such. If you want to smell the absolute worst stench -- like a transcendentally rotten smell -- I'd definitely recommend paying $20 for a bottle of germs at your local hydroponics shop.
Marketing BS aside, myorrhizal associations[2] are pretty fascinating, and relatively understudied.I enjoy the analogy sometimes used of it being "the internet for plants[3]."
[1]https://microbelifehydro.com/our-technology/about-microbe-li... [2] https://en.wikipedia.org/wiki/Mycorrhiza [3]http://www.bbc.com/earth/story/20141111-plants-have-a-hidden...
I've already used it for about 40 tomato plants. But not sure if it really works (or at least that particular product). Will have to try with some control group next time.