Tipjoy (YC winter 08) Founders on Passing the Hat
gigaom.com
gigaom.com
as a consumer -- amazing as it sounds -- i would not trust something with that silly logo with my money, without doing some pretty extensive research.
in general, I feel that the look and feel of the logo, design, and mascot are just ...wrong. I can't put my finger on it exactly, but for a micro-payments service (or any that service that deals with real, hard, cash) I would surmise that presenting a reputable foot forward would go a long way in building trust and brand equity.
I think reputation will be largely built by distribution, and the mascot will not significantly affect distribution. Also, the star on the turtle's back is our favicon and used in places like friendfeed.
Just goes to show if you make things people want, they will make things you want too. :)
Recommendations that are backed by something tangible is the future of the social news sites. That not only eliminates all kinds of cheating, but aligns your stated interests with with what is really valuable. The site that is making recommendations can also take a cut from the tip, so there's no need to spam everybody with irrelevant ads.
I seem to remember some blog or comment jumping on tipjoy a bit for only getting a few thousand dollars in tips since starting or something... Maybe that's why.
All I'm saying is that it is in my (selfish) interests to know how much they were making. Now that they don't display revenue, I won't decide to copy them until after they IPO, which will be too late, unfortunately.