Generate more leads, convert more leads, increase average contract value with each client, increase repeat business with each client, re-sell the same thing for categories by abstracting into a product.
# Increase ACV:
Have you considered having a few large clients with "more figures" contracts vs. many small clients with fewer figures?
# Convert:
- Do you have testimonials from your previous clients where they write about how the collaboration went?
- Can you cluster them into sectors and industries? [ours are mainly in energy, transportation, telecommunications, banking, communication, retail, high-end goods, and others]. Do you have an offer tailored to each sector/industry that you can quickly send?
# Generate:
- What is your software consultancy specialized in? [we help large organizations with machine learning]
- What does your ideal interlocutor do, what do they read, where do they spend time, which websites they visit? You can put content there. One example is contributing content to a medium they use.
I wrote a bit about this here: https://twitter.com/jugurthahadjar/status/131066829330549965...