I run a honeypot software company, with our customers being mid-large enterprises. While the case presented here is certainly interesting, it's actually fairly uncommon for companies to run internet-facing honeypots, mostly due to it being a huge resource sink, and it's fairly difficult to learn anything truely useful from observing attacks coming from (mostly) bots.

The more interesting use case for most is planting these in your network internals, which gives an added benefit of early, high-fidelity threat detection in addition to the "threat intelligence" bonuses. It's not completely trivial to set up, but can be a reasonably quick way to build good detection capability into even very disparate environments.

A vast majority of organizations still lack good situational awareness of their infrastructures and this is one way of improving on that.