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From the steam page:

"Explore procedurally generated hallways, rooms and biomes!"

"Gain Levels to improve your Attributes and Skills!"

"Collect components and craft new items to improve your chances of survival!"

which along with permadeath and makes it a good match for the action roguelike term.

As I said, I could buy it presenting itself as an action roguelike, but not as a "pure" roguelike.

Terms have a meaning, and if we dilute them we will have the literally situation again,in which it's used instead of figuratively.

Literally means “as it is written”; it has always meant both “a thing that actually happened” and “figuratively”.