I think the era of "free stuff for your data" is over. People have witnessed the true cost of a zero barrier social network services which is the division of society and people creating their own realities and clashing with others (ex. flat earthers, trump etc.)
Going forward I expect lot of these decentralized, run-by-donations services to trend upwards. We will still have FB, Google, and the likes but as they lose users their pervasiveness will have to increase to compensate for the loss in users.
This is good. This is what blockchain should've been but couldn't.