* He restructured of Facebook stock trough the Chan Zuckerberg Initiative so that he can run for a office and maintain control (also for tax and other reasons).
* He started with "I'm no longer an atheist", now believes religion to be “very important.”
* Hired Obama's campaign manager (David Plouffe)
* Hired former GWB campaign manager and RNC chariman (Ken Mehlman)
* visited 50 states "to meet people".
* hired more even more political strategists who worked for Obama's and Hillary's campaign. He had something like 150 people working just for his PR according to some sources.
No amount of turd polishing with unlimited money and PR talent was able to make people to like him. Trump is horrible but at least he raises emotions in people.