Why does it need to be anonymous? To me it seems the public can't be persuaded that paying for something is better than getting it "for free" (with ads and tracking)
The public is not actually entirely welcome if there's no privacy.
This is even more true when the paid option is often a worse version of the "free" offering.
I still see adds at NYT, they still use trackers.
Thankfully, ublock solves this.