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I use Phoenix primarily (for web apps) so I of course agree with you, but the obvious answer is "anyone doing rails can add this easily without changing languages/stacks." That alone addresses a massive segment, probably much much larger than Phoenix

The Ruby/Rails ecosystem is massive, and remains extremely productive and pleasant to work with.

I would love it if Elixir grew in popularity but I’m also happy other ecosystems are hopping aboard this ship. I absolutely love working this way and hope it becomes more of the norm.