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Comment by Philip-J-Fry | Hacker News Reader

I personally don't mind the ads on Amazon Prime because they're instantly skippable and do actually show things I might be interested in. Plus they don't show random shit like ads for a car or a TV or something. I don't sit and browse Amazon (because the browsing experience on Amazon prime is dogshit), so I go straight to anything I want to watch on there. The only opportunity to discover new shows on there is usually from outside of Amazon, or their pre-roll ads.

Also, they should stop showing me ads for things I've watched.

They better not make them unskippable ever.

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I don’t think I’ve ever received an ad on Prime Video. Is it an American thing? Do they happen in the U.K. too?

It might be the case that my DNS server (basically PiHole but something I built before PiHole was a thing) is blocking them. However it doesn’t stop inlined ads from YouTube, 4oD, Twitch and other streaming / on demand services.

I'm in UK, using Fire stick in telly, shows skippable ads.

I don’t get ads. Not on a fire stick, via a web browser nor on the LG TV app. Not even a skippable ad. Nothing.

"instantly skippable" depends on device I think. For a long time, there was no "Skip" button in the Roku app, you could only manually forward through it. It has now been added, but very possible there are apps on other devices still missing that feature

My experience - I have a TCL Roku TV, no skip button on the remote. When the promos play on Amazon Prime a Skip control (link? button?) appears on the lower left of the screen with focus. If I press OK on my remote it activates and goes right to the content.

Yep, exactly same in app on regular Rokus - I was referring to the fact that the on-screen "Skip" is a relatively recent addition (at least on my Roku, Roku Express)

The Prime Video experience is slightly better after a recent update. Now when you quickly add something to your watch list, it doesn’t freak out and forget where it was/load entirely new genres.

The ads Amazon added to Twitch prime have been brutal. Nothing re-engaged me in the adblock war than their constant barrage there.

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