The problem is that nobody buys AWS ElasticSearch because of quality. They buy it because they already have AWS approved as a vendor and a blank check to spend on it.
I really don’t understand how that business model works.
If AWS didn't take the work of Elastic those customers might have used Elastic's services instead.
How can AWS offering the same thing not be competing against Elastic's offering?
It's similar to bundling tactic of Microsoft, and other big vendors. By bundling MS Teams with other things, no one has to "buy" Teams, they already get it for "free" (well, it's no extra cost beyond what they would be paying for Office or whatever already), so why "buy" Slack when you have a similar chat tool for "free".