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Wouldn't really categorize it as a flash competitor - it's an HTML5 builder (which is very needed, but different).

Well, it's not a competitor for Flash, the technology (which HTML5 is indeed a competitor of), but of Flash the program which is part of Adobe's Creative Suite and used to create Flash content.

( http://en.wikipedia.org/wiki/Adobe_Flash#Adobe_Flash_Profess... )

Clearer - title and article could be clearer.

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