Geek stuff was NOT mainstream, it wasn't cool, and it wasn't a big component of everyday life.
Lord of the Rings, Star Trek (and Star Wars, but less so), D&D... these were practically underground interests, especially in more conservative areas of America.
So the first time I went to a Waldenbooks in the shopping mall and saw a magazine with a freaking' dragon on the cover, well, it blew my mind. I had stacks and stacks of them. Still have many. The short stories, the comic strips, the short adventures, even the advertisement for miniatures and dice - it was amazing to me SO MANY people shared my interest.