Back when we actually imagined that government could stand up to powerful companies, we dealt with the Railroads with the tools of anti-trust. The situation was almost comically similar:
+ New, hyped technology;
+ Which received huge capital investment from newly printed money;
+ And which lent itself to a natural monopoly;
+ Which crushed competitors;
+ By offering to buy them for high prices;
+ Or by severely undercutting competitors
We already did this, we already solved this problem. Issue is that it happened before any of us were born. So I guess we have to go through the pain of learning this lesson all over again. It should be plainly obvious that we haven't even really started, as evidenced by the plaintive "bUt WhAt Do wE DO aBoUT tEcH!?" cry that comes out every time these companies flex their muscle.