Hacker News Reader

Also, if you’ve ever known someone who’s a new parent; the sheer volume of “welcome packages”, pamphlets, flyers, coupons, and free samples is staggering and clearly indicates (to me at least) that the customer value is uncommonly high.

View on HN

If you sell cribs, you likely only have 1 - 2 chances per couple's entire lives to sell a crib. Saturation and timing of ads are paramount.

Oh god, that. When my wife gave birth, she received a "care package" that was just a box with few small items (water and some cosmetics testers, IIRC) and half a kilogram of flyers. I honestly was floored, and my deep hatred for the advertising industry had reached a new level. And then I noticed that the child health book they gave us - an official medical document that we'll be carrying for the next two decades - had multiple full-page ads in it. Because of course it did.

Did I said it already that advertising is a cancer on modern society?

Reply on news.ycombinator.com