If that doesn't plainly show that big tech has gotten too big, I don't know what will.
Even if you eliminate Microsoft, Google, AND Amazon from the discussion, the list of alternatives is endless.
Synology and QNAP both have a "free" sync and share client. WD, Seagate, Samsung, Apple, not to mention the open-source options out there. Do the big 3 put MORE pressure on Dropbox, sure. But they never pivoted. Just look at a company like Druva - we used them forever ago as a file sync and share, and now they look very, very different.
Dropbox's problem isn't mega-corps or "big tech getting too big", it's that they didn't or couldn't innovate beyond their core product.
For most people, consolidating many services into one is just more convenient, even if it means using a "good-enough" version of that feature.
E.g., digital displays are a "feature, not a product". End-users get value out of digital displays on their thermostats, microwaves, etc., but no end-user buys a digital display themselves, thermostat and microwave manufactures buy them.
I think the problem with Dropbox is that it's become too easy for product companies to build data syncing themselves.
I almost kneejerk downvoted out of disagreement. Mega-corps are _a_ problem, but not the problem here, which you astutely pointed out.
Dropbox didn't/couldn't innovate beyond their core product is clearly the issue here.
Additionally, most of what I find that companies use Dropbox for equates to Shadow IT. Something that mature corporations ruthlessly eliminate.
I need quite a lot of storage for my projects and am up to a 42TB Enterprise NAS at home w/ Fujitsu helium-filled drives. Probably more than Dropbox customers would ever want to spend, but well worth it for me. Even if I didn't need as much storage, I'm pretty sure I would use the same product.
Access from all of my devices is easy as they're all on one VPN, including my phones.
That 70GB includes a modest collection of music from before the streaming era, a few videos, backups of old documents, Blender projects, Unity projects, a backup of all my photos from my phone (from the past few years), a couple archives of family photos (from the past few decades). I also back up product licenses and shell profiles there, for easy setup of new machines (which I highly recommend). The only important files that don't go in my Dropbox are my actual code projects, since those live on GitHub.
I use a whole lot more space than that when it comes to software, of course - Steam games, in particular - but there's no reason to put any of that on Dropbox because it can be trivially re-downloaded. I have 4TB of disk space on my desktop, but nearly everything outside of that 70GB is a glorified cache.
I honestly can't fathom how I would utilize 42TB of backed-up data storage, unless I decided to start torrenting. And anyway, a local NAS won't do me much good if the house burns down or gets broken-into. A cloud storage solution that presumably gets replicated across multiple data centers, and also mirrors local copies on all of my devices, is the most durable data storage solution I can imagine.
I prefer having access from my devices without the replication.
I do back up my Steam library, btw, because occasionally they remove games. That folder is at about 4TB.
//inside joke if you dont know.... Data Hoarders only every have Linux ISO's....
Dropbox had a head start but over time other companies like Google where able to build out competing services and because the total population of potential consumers continued to increase, a lead today, doesn't guarantee a lead tomorrow.
The other side of is that what made Dropbox amazing at the beginning, the ability to sync files with direct access on your computer, is actually now a detriment. Many users don't want the files locally, download speeds have increased dramatically (I have 1Gbps fiber at my apartment), so having the files locally is actually annoying and takes up diskspace, so you have a bit of a late mover advantage, especially if the population of available consumers continues to increase.
In this case it isn't simply X couldn't compete with big Tech, the landscape did shift a bit.
It's also important to note that Dropbox is still a very successful company, and if they aren't chasing revenue growth and profit they still provide a great service to consumers. But their growth chasing leads to a degraded user experience, which also pushes people away from their product and has them explore alternatives to really see if it's an apples to apples comparison. And that's where the "cloud" first storage solutions today present a better platform.
What really slows this down is the cost of switching for older customers that have a tremendous amount of data already in Dropbox and have it integrated into their workflows so it really isn't a fun project to migrate off.
This is also where the price increases create revenue growth because customers aren't willing to go through the pain of migration, but you aren't delivering more value to them, instead you are playing off of the cost switching to drive revenue growth and that begins a downward trajectory.
I disagree; file syncing is still exactly what I want. Disk space has gotten exponentially cheaper over the years, and at the same time the amount of bulk media that people store as personal files has been dramatically cut down thanks to streaming services for music and video. I don't mind at all having my entire Dropbox mirrored across my devices; it holds basically every local file I care about, and having a local copy also gives me some peace of mind in case I ever get locked out of my account or something (which Google in particular has become notorious for). You can also, now, select subdirectories that you want to exclude from the current device. At the same time, having it in the cloud means I don't have to worry if my hard drive dies. Any file that I've thoughtlessly kept there while working on it is safe by default.
Maybe the story would be different if I ever created classical "documents" and could benefit from Office 365 or Google Docs, but I don't, and so having a cloud-first storage "drive" that primarily holds things which integrate with that particular cloud service isn't very useful to me.
> But their growth chasing leads to a degraded user experience
You're right that parts of the product have gotten distracted/annoying by trying to build out new differentiators. But the core product (file syncing and backup) still works much better than competitors, and it's not hard to simply ignore the new stuff.
Also, perhaps most importantly: I use products from multiple tech giants, and all three major operating systems, and I specifically don't want my cloud storage to only integrate well with one of them. I want it to work equally well across everything. And Dropbox does, at least compared with the competition.
Back then cloud syncing just made no sense at all because the speeds were pretty bad and inconsistent.
Not saying everyone falls into this category, but just pointing out that the market has evolved somewhat from their original position.
Especially in markets with strong network effects. Barring government action, operating systems / platforms will necessarily either directly subsume their most profitable applications, or capture all the market "rent" from them.
Ultimately "network shared storage" is a feature rather than a product. For much of their history they were value-added resellers of AWS.
We're just ramping up into the consolidation period now.
The family thing makes sense - I don't have a family I would share with so it's never come up - though couldn't you just sign into the same account on multiple devices?
GSuite and Office 365 do not trade as standalone companies, but even if they did, they'd be far ahead of Dropbox, as they integrate cloud storage with an entire suite of office products.
Shining examples of unicorns? Then they need to prove they can indeed exist in real world. They shouldn't be treated differently.
Or...it could be free markets don't work? Why blame big tech when this same cycle has proven itself out over way too many historical economic eras.