Naming the product "Cologuard" was a great opportunity squandered.

I can't wait until the people who spent their formative years sharing shock images on IRC and calling people nasty things on 4chan and don't get offended easily (i.e. the people who graduated high-school after the internet became common but before "real name" social media became common) are old enough to be the ones calling the shots in the workplace. We're already starting to see the effect in low stakes and low formality area, e.g. Wendy's twitter account but it hasn't really taken off yet.