> Yeah. I see my friends sharing less and less content on FB these days.

How much of this is that we’re getting older? I find that outside thoughtfluencing and reputation building, I’ve simply become tired of sharing. Just kinda don’t care anymore.

Part of it is that there’s less and less novelty. What was new and exciting 5 years ago is mundane and boring now. Done it a million times. What felt like a huge insight, became a normal part of my worldview. Etc

To top it off I realized I simply don’t care as much about keeping in touch with people who aren’t actually part of my life.

Ultimately my time is limited and I can publish to build leads/branding or to drive vanity metrics like a monkey acting out in a cage. One of those is a good use of time.