The algorithmic curation of all social media platforms that is intentionally built to assault users with the most distasteful, extreme lies (because it's good for engagement!) is the real problem in my view. If every social media platform stopped all algorithmic curation/recommendation and simply presented a chronological list of updates from people you follow (and did not recommend who to follow), then I think the bulk of the problem goes away.
I have no problem with free speech (even abhorrent speech). But I have a problem when a person's online experience is controlled by algorithms specifically designed to ratchet up the garbage and inundate people with hateful rhetoric.