The Gossip Machine, Churning Out Cash

It seems that there's a much bigger market for it now that content can be put online quickly, at a much cheaper cost.

Posting more than 30 exclusive items a day is common. “We’re trying to build what they call addicts online,” Mr. Perel said

The model thrives off super low quality content, yet the websites are able to gain diehard readers. Even some of my favorite websites and blogs are useless to me without their rss feed.