A piece of software injecting behaviour that aims to benefit the CEO of the company and earn him money should be considered what exactly? Have you ever seen any other browser do anything like that? I think you are simplifying the issues here. They did not advertise what they did, and only changed their behavior when they were caught out. I can point to quite a few other things Brave has done that is similar in nature. I think people should be informed about the product before considering using it since it pops up on HN once every 3 months.