Bizarre thinking to say "Apple would charge $35/month for unlimited usage". When has Apple ever gone the route of price competition? They'd charge $99/month or more and people would gladly pay it.
Anyway, the days of $99 a month phone plans are presumably coming to an end.
The ipad.
But I certainly do have to give you that nobody seems to match them in the same form factor, so that's reasonable enough.
Meh, I would have to say in retrospect that itunes music pricing is (or was) there as well, though not by Apple's decision necessarily.
Ok, I guess I should rephrase. Apple does not cut prices to beat competitors. They may set a price point initially that only works at scale, and rely on competitors not being able to match. But if Dell comes out with same-but-cheaper, Apple doesn't do price wars, and if Apple enters a market it's generally at a premium to existing brands. I still wouldn't expect cheaper wireless from Apple.