I think one mistake a lot of people make on their landing page is to just give the user an empty search box and force them to come up with what to type as a test, rather than showing them a test yourself, which I imagine would significantly increase conversion.
But the image that came up wasn't for a bus ticket, it was for a raffle ticket, which basically has nothing to do with a bus ticket except it has the word "ticket" in common. So on one hand it kind of highlighted what I don't like about services like this in that you get relatively dumb results that are basically just doing keyword matches, and the images actually have nothing to do with the story.
Edit: OK, actually none of the images really make sense. Since these are curated results I'd expect them to show the best of what can be generated. Instead:
- TechRadar, Apple's privacy labels reveals Whatsapp and Facebook Messenger's hunger for user data: Show's a Samsung phone
- AVC, Temper Tantrum - AVC: Maybe, kinda fits, but looks to me just like a sad little girl, not a girl having a temper tantrum.
- BBC, The nuclear lighthouses built by the Soviets in the Arctic - BBC Reel: OK, this one fits exactly, but the image is just taken straight from the blog post.
- Medium, I’ve Been in Venture Capital for Two Months. Here’s What Still Makes No Sense: A completely random picture of a forest.
- Pulse, If There Aren't Any Typos In This Essay, We Launched Too Late!: A somewhat bizarro picture of someone on a scooter with a rocket on their back.
TBH if I wanted to promote my blog post I'd just do my own stock image search and use that instead.